As for a nickname, fans are going to have a say with a bracket, Smith said.
"We have like six or eight names that seem to be the ones," he said. "We've engaged Qualtrics (founded by Smith and partners) to do it from a survey standpoints and grab all the feedback and run the brackets so it's right."
They are going to have uniforms that incorporate the Jazz uniforms to an extent. That is kind of odd, because the Jazz uniforms have no identity since they have changed so frequently.
Utah's NHL team will use a March Madness-style bracket to determine a name and share some uniform similarities with the NBA's Jazz.
"If you look at the mountains on the (Jazz) jersey, I think that kind of breeds a little bit of a colour palette naturally, of fresh ice, the whole setup, blue skies, you see that," he said. "In a dream scenario, there's a Venn diagram where you've got the Jazz and this team ... where things could kind of overlap.