Friday will usher in a new era for both Meadowlark Media and Le Batard and Friends as Freedumb, a 24-hour marathon of programming featuring the familiar and not-yet-familiar faces of the growing creative community, serves as a reintroduction. The Big Lead first reported the event, which coincides with the beginning of a three-year, $50-million partnership with DraftKings.
Details of the program have been trickling out on shows in recent days; putting them all together provides a blueprint for what's been tabbed internally as the most thoroughly planned endeavor in Le Batard history.
A release promoting the event, shared Tuesday night, revealed a lengthy manifest with several recent hires and appearances from an eclectic buffet featuring the likes of Jim Rome, Bob Costas, and Michelle Beadle. More surprises are expected along the way, if 11th Hour negotiations from luminaries such as Pat Sajak can be ironed out.